Empowering them to create thriving, sustainable businesses through a deep understanding of their people, context, and purpose.
Amy Gray is a seasoned executive and business coach who helps growth-minded leaders achieve clarity, confidence, and results. With over 25 years of hands-on experience in senior leadership, marketing, and technology, she has a proven track record of empowering leaders to develop business strategies, build high-performance teams, drive customer acquisition, and optimise their bottom line.
The Leadership Effect is a leadership and business coaching consultancy founded by Amy Gray that uses proprietary coaching frameworks to enable established and emerging leaders to cultivate clarity and confidence as they make progress towards their professional and personal goals.
Developed using Gray’s 25+ years of experience in senior business and leadership roles, The Leadership Effect’s approach delivers focused growth for leaders, senior leadership teams, organisations and business owners.
Great leaders recognise a key ingredient to their success is a life-long commitment to evolving and transforming themselves. A commitment to an ongoing ‘whole-person’ development approach. They understand that this journey requires the support of an experienced coach to help guide the way.
Drawing on 20+ years of my experience studying some of the world’s highest performing leaders and organisations and scaling two successful businesses, my bespoke 1:1 coaching programs, strategic support, courses and resources help emerging, established leaders and business owners realise their potential and positively impact those they lead.
I work best with curious, self-aware leaders who are committed to personal growth and continuous improvement.
Throughout her career, Amy has been instrumental in the start-up and scaling up of two successful businesses: The Meikle Files (now Elkiem) within the high-performance leadership and training sector, and Digital Stampede, a digital marketing agency that integrated into The Zoo Republic.
At The Meikle Files, she worked closely with the Founder and CEO, researching and diagnosing cultural performance trends and behaviours, as well as implementing organisation-wide leadership and change management programs. The conclusions drawn from Andrew Meikle’s interviews on high-performance environmental structures continue to inform Gray’s work today.
As a co-founder and COO of Digital Stampede and The Zoo Republic, Gray’s ownership stake in the company granted her a unique, hands-on understanding of the structural, financial, and cultural challenges inherent to leadership.
For the past ten years Amy has been bringing her experience and curiosity to support and develop leaders across a diverse set of industries at various stages of business maturity.
She helps guide leaders through mindset, behavioural and process transformation, equipping them with methodologies, insights, and tools needed to foster high-performance cultures and implement best practices across their own professional development and that of their teams and businesses.
She does this through;
I help leaders and managers to better understand themselves and then understand and lead others. I do this by supporting them with research-backed approaches to the mindsets, skills and frameworks of modern leadership.
Develop the mindsets, skills and confidence you need to become a more effective and impactful leader through 1:1 coaching.
Invest in your future with our leadership programs and develop the leadership capabilities you need to engage, support and lead your team.
Develop a winning strategy and plan supported by coaching to empower you with tools, perspectives, and models to clarity and structure for your business.
Unlock the secrets to impactful leadership with my dynamic presentations and results-driven workshops they help inspire leaders to transform their teams and organisations.
“The impact we have on others can be far-reaching.
The world needs more purposeful, human-centred leaders.
“Amy’s structured approach and accountability have been crucial for my success. She helps me focus my time and energy, and challenges me to explore the best solutions for my challenges.”
Business Owner
“It’s very easy to say, ‘I want to be a leader’ but I lacked direction. Amy helped to map out a plan and coached me in building specific skills to achieve those goals.
Senior Product Designer
Amy helped me transform how I manage challenges and interact with others. This shift has significantly improved both my personal and professional growth.
GM Sales and Marketing, CBS
Senior Manager, Woolworth Group
